1 When shopping for books do you:

Prefer to do it alone	1	2	3	4
Part of a family activity	1	2	3	4
Like to go with friend(s)	1	2	3	4
Don't mind	1	2	3	4

Are you loyal to one bookshop?

2 Your book-buying habits:

No particular bookshop  Normally loyal to one bookshop  Visit many bookshops  Have a set of shops that I normally visit  Part of the regular shopping routine  Shop for books mainly when travelling  Visit remainder shops regularly  No easy access to a bookshop

3 Do you buy new books in hardback format? (Ignore remaindered books)

SELECT ONE No Yes

How often do you have a chance for some recreational reading?

4 What best describes your reading habits?

Occasionally  Once a week  Several times a week  Every day  More than once a day Other

5 In the last 12 months, how many books have you obtained from each of these sources?

Bought online
Purchased in bookshops
Secondhand books bought
Read or re-read old book off my shelf
Borrowed or lent (including library books)
Recieved as a gift

How influenced are you by the price of a book in your purchase decision?

6 How important is the price of the book?

Very important  Quite important  Slightly important  No fixed rule  Unimportant Other

7 What encourages you to pick up a book when you are browsing? (1=low 9=high)

The cover design	1	2	3	4	5	6	7	8	9
The author	1	2	3	4	5	6	7	8	9
The publisher	1	2	3	4	5	6	7	8	9
The price	1	2	3	4	5	6	7	8	9
Special price deals	1	2	3	4	5	6	7	8	9
Position in the shop	1	2	3	4	5	6	7	8	9
Previous pubilcity	1	2	3	4	5	6	7	8	9
In shop promotion	1	2	3	4	5	6	7	8	9
The blurb on the cover	1	2	3	4	5	6	7	8	9

Please rank what you feel influences your choice to buy. This is similar to the previous question but we want to know what makes you actually buy a specific book.

8 What encourages you to PURCHASE a book once you have picked it up? (1=low 9=high)

The cover design	1	2	3	4	5	6	7	8	9
The author	1	2	3	4	5	6	7	8	9
The publisher	1	2	3	4	5	6	7	8	9
The price	1	2	3	4	5	6	7	8	9
A picture and/or biography of the author	1	2	3	4	5	6	7	8	9
The blurb describing the book	1	2	3	4	5	6	7	8	9
Length of the book	1	2	3	4	5	6	7	8	9
Mostly an impulse purchase	1	2	3	4	5	6	7	8	9
Reading a small section of the text	1	2	3	4	5	6	7	8	9

We have found the views you have expressed in our other surveys very informative.

9 Please use this space to let us know what motivates you to buy a particular book

The next question looks at your book buying strategy.

10 Please rank the following to describe your book buying strategy in a bookshop? (1=low 8=high)

I normally shop for books on impulse	1	2	3	4	5	6	7	8
I have an idea of what I want so focus in a topic area	1	2	3	4	5	6	7	8
I work through the bestsellers then onto the shelves	1	2	3	4	5	6	7	8
I like to work my way along the shelves	1	2	3	4	5	6	7	8
I just browse and buy a book that interests me	1	2	3	4	5	6	7	8
One thing leads to another....	1	2	3	4	5	6	7	8
I set out to find a particular title	1	2	3	4	5	6	7	8
I always browse through the books near the front of the shop	1	2	3	4	5	6	7	8

This question looks at your habits when online shopping

11 Please rank the following to describe your book buying strategy online? (1=low 9=high)

I find the comments and reviews useful	1	2	3	4	5	6	7	8	9
I appreciate the suggesstions that the system offers me	1	2	3	4	5	6	7	8	9
I use the search facility to help me find a book I want to buy	1	2	3	4	5	6	7	8	9
I enjoy the way I discover books online	1	2	3	4	5	6	7	8	9
I don't have much alternative as I have no access to good bookshops	1	2	3	4	5	6	7	8	9
I often research a book online but buy it from a shop	1	2	3	4	5	6	7	8	9
I just enjoy browsing	1	2	3	4	5	6	7	8	9
I find shopping for books online rather addictive	1	2	3	4	5	6	7	8	9
I often find a book in a bookshop but buy it online	1	2	3	4	5	6	7	8	9

Select a rating with 5 as 'very important' or leave blank if the factor is irrelevant.

12 Please rate the importance of the following in your decision to buy a book

Prizes won	1 2 3 4 5
Celebrity or cover endorsements	1 2 3 4 5
Favourable critical comment in media	1 2 3 4 5
Seen or heard author talking about their book	1 2 3 4 5
Information on the cover	1 2 3 4 5

A LITTLE ABOUT YOU

We are wondering if there are any regional book-buying habits so we would like to know which part of the world you come from. (Not necessarily where you live at present.)

13 Which part of the world are you from?

East Asia  South Asia  Australasia  Indian sub-continent  Middle East  Africa  Europe Southern  Europe Eastern	Europe Western  America North  America Central  America South
Other

14 Your gender

Female  Male

15 Can you give us your age group please?

	Under 25	25 to 35	35-50	50-65	65+
Age range